If you've found this blog post, it's probably safe to assume you're at least considering using artificial intelligence to fuel your blog. And you might be wondering: Can I? Should I? Will it work?
The short answer is yes, you absolutely can use AI to write your blog post. However, that doesn't mean you should. While AI can be a helpful tool for brainstorming ideas and even developing an outline or a first draft, that content shouldn't see the light of day on your blog.
Here's why: When you use AI to write your blog posts, people can tell.
Not only does it exhibit a lack of thoughtfulness when it comes to building your blog, but it also hurts the trust you are likely trying to build with readers.
A blog is meant to establish authority with your audience, which can help drive new clients to your services. If your clients find out that you are using a robot to write your content, rather than actually tapping into a human expertise — whether that means writing the blog posts yourself or paying someone to write them for you — they are less likely to think your services could be of use to them.
Just think about it. If you are relying on an amalgamation of information across the internet to compile onto your blog, who's to say you wouldn't be using a similar approach in the services you offer?
To be clear, as stated above, this doesn't necessarily mean that a business owner needs to write every blog post themselves. Though, lending your two cents to the blog will never hurt.
What this does mean is that business owners should think of a blog as a worthy investment toward their company's success and, therefore, someone should put time, energy and care into the blog. It will pay off tenfold in the trust and authority it establishes with both existing and new clients.
Hiring a freelance writer is a great way for any burgeoning business owner to create a blog with flexibility and ease. Read about the benefits of hiring a freelance writer here.
If you're in need of a freelance writer, hit the "Work With Me" tab at the top of the page to see all my services. If you don't see anything that suits your needs, feel free to send me a message.