Hiring a writer to create content for your business may seem like a low priority investment, especially in the startup stages. In reality, it is one of the best ways to help drive traffic to your business.
These days, the name of the game is SEO, or search engine optimization. This is how Google ranks a webpage when people are searching key terms related to its content. The more authority that a site can develop with key search words, the higher it will rank on Google. With so much content floating around the internet, SEO is an integral part of any business that is looking to find clients.
This is where a freelance writer comes in. While product pages can contribute to SEO, a blog is a more consistent way to build a business' online standing.
Now, you might be thinking: Do I really need a blog? Can I just get AI to write those posts for me?The answers are yes and technically yes, but truthfully no.
Yes, every business needs a blog that consists of posts related to the services being provided. For example, an auto repair shop may benefit from posts on how to know when your car needs an oil change or the pros and cons of painting versus wrapping a car. A counseling center might post about understanding anxiety or helping a loved one suffering from depression. All of these posts will give the business more opportunities to connect with potential new clients.
And yes, AI can technically write a blog post for any business. However, it is unlikely to resonate with potential clients the way that a post crafted by a human will. No matter what, AI is going to make a post feel robotic and unwelcoming. It will be immediately clear that a computer wrote that content, and that will likely turn people away.
Also, because AI takes its inspiration from other previously created content, it will not also not feel unique, which in turn will not help your business stand out in any meaningful way. One of the best ways to make a business' blogs stand out is by identifying a target audience and speaking directly to them. Every blog post should adhere to a specific voice and tone in order to reach that audience. Opting for AI means your blog post geared toward teens is probably going to include something like, 'How do you do, fellow kids?' rather than a hook that will actually engage a young audience.
Here are several more benefits to hiring a writer for your company's blog:
Expertise — Most writers have specialties. A writer with experience in an industry related to your company will be able to transform it with all of the knowledge they already have in that space. Rather than a generic and uninspired blog, you are likely to end up with relevant and cutting edge posts that will hook readers, drive discussion, and bring business.
Adaptability & Forward Thinking — Because freelancers often have niches, they tend to stay up to date on key trends, knowledge, and data related to whatever field they generally write about. This will give your business an edge when it comes to the topics that you are posting about, and you may just find that you are ahead of the curve when it comes to what everyone is talking about. That will help establish your business as an authority on all matters related to that industry.
Time Saved — Without a dedicated writer for your company's blog, much of the responsibility of running said blog will end up on someone else's plate. Even if the posts are generated using AI, someone will need to edit, format and post them — at the very least. Not to mention, who will brainstorm topics for new posts? Will your blog ever include conversations with industry leaders? Who will conduct those conversations? Who will transcribe or summarize them? Or, who will read through the AI-generated summary to ensure it is accurate? All of these are tasks someone will need to handle, and they are the job of a dedicated writer. Once they get acclimated to working with your company, you are likely to have your blog operating in the background with little intervention.
Optimization — Don't forget about that pesky SEO. A blog is quite useless unless it is optimized, which is yet another key skill that many freelancer writers possess. Not only will they craft the perfect post for your clientele, they will also be able to ensure it hits its target audience through the right SEO.
Flexibility — Freelancer writers offer a great amount of flexibility. Whether you need a dozen posts per month or just a few, they will be able to tailor their services to your needs and adjust their rate to do so.
Cost-Effectiveness — Since freelancers work on a per-project basis, they offer not only flexibility but also effective cost-saving measures. It is much easier to manage costs depending on each month's priorities with a freelance writer.
If you're in need of a freelance writer, hit the "Work With Me" tab at the top of the page to see all my services. If you don't see anything that suits your needs, feel free to send me a message.